On behalf of Anja & Dennis Hemservice, a home service company in Farsta with approx. 135 employees, I developed a new graphic identity in the spring of 2024. This included logotype, profile colors, typeface and design elements. The visual material should express a warm personality and safety while at the same time being highly accessible and clear to the viewer. Anja & Dennis Hemservice should definitely not be perceived as boring, formal or as a health care company.
The main target group for all communication material consists of two parts - elderly people who are themselves in need of home care and their relatives. Both of these groups have equal priority.
